![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggG9-NPj7a_ias1X92a46nVcipVVvJQvfFQGnF5q4-HdTPWivMKqmpLkNWr-9bwQgMpiynmVcqjt_Pl1D6BhQ2O_zzcgIVV9hKqzUdFS5xcq7ZCkGPywWsEDUy52zBp_xNlmHGbjOpLw/s320/spoon.jpg)
The most interesting part of the story, however, comes in the form of a quote near the end of the article and it has implications far beyond spoons... "'Simply put, we cannot always trust our ability to estimate amounts,' said the study's co-author, Dr. Koert van Ittersum, Assistant Professor of Marketing at Georgia Tech." (sciencedaily.com) If we can not trust our ability to estimate amounts what can we trust?
[eign stock photo]
No comments:
Post a Comment