
The most interesting part of the story, however, comes in the form of a quote near the end of the article and it has implications far beyond spoons... "'Simply put, we cannot always trust our ability to estimate amounts,' said the study's co-author, Dr. Koert van Ittersum, Assistant Professor of Marketing at Georgia Tech." (sciencedaily.com) If we can not trust our ability to estimate amounts what can we trust?
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