Thursday, January 7, 2010

The Next Great Threat.... Spoons

It's cold and (piggy) flu season again. Have you been taking liquid medicine? Do you use a spoon to take it instead of that little plastic liquid measuring cup? If so you may be close to killing yourself via robotoson. Spoons can be deadly. Why not use a spork instead?

The most interesting part of the story, however, comes in the form of a quote near the end of the article and it has implications far beyond spoons... "'Simply put, we cannot always trust our ability to estimate amounts,' said the study's co-author, Dr. Koert van Ittersum, Assistant Professor of Marketing at Georgia Tech." ( If we can not trust our ability to estimate amounts what can we trust?

[eign stock photo]

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